Abortion Care Tennessee
ACT funds procedural costs for Tennesseans traveling to access abortion. We provide block grants to our partner clinics, who distribute the funds to patients.
Problem & Solution
Problem
Turn Engagement into $$$
Abortion Care Tennessee faced challenges with Meta’s censorship policies while striving for consistency in their content. They’re also adapting to strengthen their brand authority in abortion care funding, ensuring their message remains visible and impactful despite the barriers.
Solution
We developed a series of informative and engaging social media posts to draw in new followers and deepen connections with the existing community. The creative strategy included tailored plans for Instagram and Instagram DMs, using the traction of the current audience to boost visibility and engagement.
Results
This strategic approach, combined with automated and engaging social media management, brought in $1,900 in donations within the first month.
"It was a pleasure contracting Souley Gazing for Abortion Care TN. They have a remarkable talent for communications and social media, consistently creating engaging content and staying on top of metrics and engagement. They can easily transform a small idea into a fully realized, impactful project."
-Julia Gobin
(Abortion Care Tennessee)